Headquartered in Botswana, Wilderness Safaris was an ecotourism operator that organized several camps and mobile safaris in Africa. Recently, Wilderness Safaris, and the industry in which it operated, had suffered from significant revenue loss because of the COVID-19 pandemic. Although Wilderness Safaris had managed to remain operable, the pandemic had changed the industry’s long-term landscape. The vice-president of Wilderness Safaris was interested .....more

Teaching note for product W28393.